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For government data, check out data.gov or The Census Bureau. Global statistics can be found through UNICEF and the World Health Organization. Ultimately, you’ll have to find source data that relates to your industry and audience interests.  9. Lounge About on LinkedIn. LinkedIn is a major social media site that is often under-utilized. Don’t just add network connections and sign out – join groups, enter into dialogue with connections, and share your blog posts. There’s a ton happening on LinkedIn, and it can be a great place to promote your content, share ideas, and build your brand. Larry recently shared some tips for getting more LinkedIn connections, and here are some ways to spruce up your LinkedIn profile if you’re a recent college grad. marketing tactics for small budgets  10. Recycle Your Content. Just as you can repurpose existing data studies, you can rehash your old content into new creations as well! Turn a webinar into a video tutorial. Transform a collection of blog posts into an ebook. Never be afraid to mash-up your old content – chances are there will be a ton of people who never even saw your old stuff, so it’ll be a fresh, 100% new content piece for a large segment of your audience.  11. Develop a Customer Referral Program. Offer existing customers a free product, free month of service, or some other reward for referring new customers. Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable.  12. Online Contests. You’ll need to cough up some dough for a prize, but the number of participants and new potential leads you get will be well worth the price. Really tight on budget? You don’t technically need a super expensive prize to get participants. Even a couple high-end water bottles or fancy backpacks might be enough of a draw for some users.  Not sure how to host a contest? Go with Rafflecopter – they make it super easy to set up a contest and embed the contest entry form on your website. marketing for limited budgets  13. Industry Partnerships. Team up with a business related to your industry (but not a direct competitor) for a joint project. This can be done locally offline through some kind of special event, or online with a webinar or promotional giveaway.  Partnering with another business means twice as much notice. If you’re partnering with an industry-relevant business, you’re getting introduced to a whole new audience related to your niche. People pay big money for that kind of access!   14. Apply Online for Business Awards. Most industries have business awards you can win, providing you with an online badge you can place on your website. Badges like these can boost credibility, and as a result, increase sales. marketing on a budget  If there aren’t any awards for your industry, host your own! You’ll get a ton of attention from other industry businesses who want to apply for your award, which means even more connections and more possible future collaborations! Local Marketing Ideas for Limited Budgets  Local marketing can often be less expensive than massive online campaigns. Your reach is smaller, but if your business is regional, there’s no better (or cheaper) way to build your business. Here are 69 MORE ways to boost your business.   15. Awesome Business Cards. Get yourself some snazzy business cards, then give them to every person you lay eyes on.  Every handshake should come with a business card. The more people who find out about your business, the better – even if it’s just a quick glance at a business card. budget marketing ideas  (from flickr user jnyemb)  16. Guerilla Marketing. Guerilla marketing emphasizes creativity over budget, and strategies are often cheap and easy to implement, especially when localized. Broadcast your Twitter handle with sidewalk chalk, use an abandoned storefront as a canvas for street art, or plaster custom stickers on urban décor that makes those who stroll by look twice. There’s a ton of room for invention here, and you don’t need a big budget to be successful. We did a massive post about guerilla marketing recently, detailing a bunch of strategies and examples you should check out if you want to learn more!  17. Host an Event or Class. Plan an event or class to host, then print out flyers and post them on community bulletin boards (libraries, coffee shops, local colleges and adult ed centers). While most community bulletin boards won’t let you post business advertisements, they’re often more than happy to post a flyer promoting an educational event or class.   18. Business Card Drawing. Put a fishbowl at your place of business with a sign asking visitors to drop their business cards in for a chance to win something from you (for example, a restaurant might offer a free pizza party). marketing tactics for small businesses  At the end of the month you’ve collected a ton of business cards, and while you can only have one winner, there’s no reason those other business cards have to go to waste. Use the email addresses provided to let users know that while they haven’t won this time, they are more than welcome to join your mailing list, which will notify them of future giveaways and special offers.  Check out 24 more restaurant marketing ideas here.  19. Email Marketing. Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers. budget marketing tactics  Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing (e.g. get your free ebook detailing how to make a homemade pizza when you sign up for our First Slice newsletter). Slowly nurture your subscribers via email until they are ready to become paying customers. Start your email campaigns with a free email marketing service like MailChimp.  20. Car Magnets for the Company Car. Slap a magnetic sign on your company car to build brand awareness as you drive around town (just be sure to obey traffic laws). Bumper stickers and window decals work as well!  21. Give Away Balloons at Local Events. Get a few hundred custom balloons printed with your business name, rent a helium tank, and watch the smiles roll in. marketing strategies for small businesses  (balloons = happiness)  Kids love balloons. Adults love them too, but are embarrassed to admit it. Stop the shame – balloons and bubbles will always be awesome, it’s OK to say so. You’ll have a bunch of happy people marching around with your brand floating above their heads, all for less than $200.  22. Join in on Local Contests. Consider donating a product or service of yours as a prize in a local contest or event. Low-Budget Small Business Marketing Ideas [Summary]  Here are all 22 ideas to market your small business:      Publish great content     Create helpful instructional videos     Get ad promo credits     Use Reddit for marketing     Be a savvy social networker     Try StumbleUpon advertising     Make DIY infographics     Refresh old data     Lounge about on LinkedIn     Recycle your content     Develop a customer referral program     Hold online contests     Develop industry partnerships     Apply online for business awards     Create eye-catching business cards     Leverage guerilla marketing     Host an event or class     Host a business card drawing     Engage in email marketing     Use car magnets for company vehicles     Give away balloons at local events     Join in on local contests  Any low-budget marketing tactics we missed? What works for your small business?
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 40 Low Budget Marketing Ideas for Your Small Business These Low to No Cost Marketing Ideas Can Have Big Results      Share     Pin     Email  Businessman using megaphone ••• By Susan Ward Updated September 28, 2018  They say you have to spend money to make money, and that's certainly true of marketing. But if you've only got a small budget to market your business, these ideas can help you get the best marketing bang for your limited buck.  1) Learn how to ask for referrals  - and do it. You're much more likely to get something if you ask for it. Nervous or new to it? The linked article has a script to help you out.   2) Learn how to tell prospective clients what you do. Rambling or being flustered won't win you any converts. Learn how to win them over by emphasizing the benefits.  3) Then learn the most likely places to find clients - and go to those places.   4) Give free workshops or classes related to your products/services. People love to learn so classes on topics related to your products and services can be a big win.   5) Create a snazzy logo and tagline for your business and use them on all your documents (including email).  6) Create a brochure. Brochures can be great sales tools. They give potential customers who want to think over your pitch to have something to take away with them. They give you some in-hand marketing material when you're discussing your products or services with customers. And something you can send out as advertising too.   7) Get free publicity for your business by involving the media (including social media!) in your grand openings, moves, or charity events. Don't have one of these happening in the near future? You can always get heavily involved in someone else's charity event by becoming a sponsor.   8) Create a website for your small business if you don't have one. Even if all your website does is present the who,what,where and why of your business at least it gives you a home on the web and a chance of coming up in local search - critical for getting your business found nowadays. (Increase your chances of being found in local search by listing your business in all possible web directories.)  9) Create a blog for your business. Blogging can create a bigger market for your products or services if you do it right (do it regularly and have something of value to share).  10) Visit and comment on other relevant blogs regularly. (Be smart; pick the ones your customers are likely to be visiting too.)  11) Develop a social media plan and implement it. Developing a presence on social media can be great low budget marketing.  12) Create a Facebook page for your business.  13) Tweet about your business on Twitter.  14) Use Pinterest to promote your business.  15) Use LinkedIn to connect with potential clients/customers.  16) Spend some money on social media advertising. All the major platforms offer forms of inexpensive advertising, often with incredible targeting options. Learn about Facebook ads. Learn about Twitter ads.  17) Create a video about your product or service and post it on YouTube - or even get your own YouTube channel up and running.  18) Become a radio guest. Radio is far from dead and can be both a very effective way of targeting your potential customers and a much more inexpensive form of advertising compared to other channels such as television.  19) Develop business partnerships and do cross-promotion with other businesses. Cross-promotion is a great way to cut down on the cost of advertising and can create valuable synergies that benefit all the partners.  20) Participate in a joint venture. Another great way to cut down on costs.  21) Send out promotions with your invoices. A no-brainer. You're sending out a document anyhow so why not include a promotion?  22) Learn how to write a killer sales letter. Direct mail or email, this will work for both. And once you've written one, be sure to learn how to maximize the response to your sales letter.   23) Create an email newsletter. This gives you a great opportunity to stay in regular contact with your customers.  24) Sponsor (or at least be a big part of) a community charitable event.  25) Network on the web.  26) Join a face-to-face networking group. If you're running a local business, and you're not already a member of at least one local networking group, put this at the top of your to-do list in capital letters and move on it. There's no faster, easier way to make contacts and get known in your local community.  27) Join professional and/or business organizations. See #26. A must do.   28) Participate in local business mixers/trade fairs. (And by the way, this advice about creating effective trade show displays will make your table or booth the center of attention.)  29) Save money by learning how to properly prepare for a trade show before you attend any.  30) Apply for business awards. Many business organizations choose top businesses each year, for example, and top businesses in particular categories such as customer service. There's nothing wrong with a nomination from a friend - or even nominating yourself.  31) Learn how to create a powerful sales presentation that persuades customers to buy.  32) Learn what the worst sales blunders are - and avoid them.  33) Write articles on topics related to your business and encourage people to post them for free.  34) Go cold calling.   35) Advertise your business on your vehicle.  36) Put a plastic business card holder on the side of your vehicle.  37) Blow your own horn. Get over being shy and promote yourself. Everyone has something they can be proud of. Whether it's an award, a new skill, a milestone or work for the community, practice self promotion by speaking and writing about your accomplishments. Add a line about something you're proud of to your email signature and to your stationery. Announce it on Facebook, tweet about it, add it to your LinkedIn profile. Let other people know about it!  38) Learn how to present a price increase to a client - and keep the client.  39) Remember that when you run a small business, you are your business. Review this PAK system and use it every day.  40) Create/update a marketing plan for your small business. Have you even looked at your marketing plan lately? Haul it out. Have a look. Are those marketing objectives still what you're trying to achieve? Do you have new ones? And what are you doing to achieve them now? At the least it's time for a new marketing campaign. And maybe it's even time for a whole marketing makeover. Here's How to Improve on Your Current Marketing Strategies.
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To get customers, you must market your business. But if your business is running on a shoestring, you probably can’t spend on billboards, radio ads, and mass mailings. You need to find effective, low-cost marketing methods that provide ROI. 7 Low-Cost Marketing Ideas  Marketing on a small budget is possible; you just need to be strategic about what you spend on. Try out these seven inexpensive marketing ideas for small businesses. Social Media  Almost everyone is on social media, so your business should be, too.  You can pay for advertising on social media. This will get your business in front of a lot of potential customers. But, this can be expensive. You can also do some free small business social media marketing.  Some social media sites let users leave reviews on business pages. Encourage your customers to leave reviews on your profiles. Then, when potential customers come across your profiles, they will see the praises from other customers. YOU MAY ALSO LIKE  You can also post content that encourages people to buy from your business. You might post photos of new products, coupon codes, and online contests. Website  Every small business needs a website. When people do a web search for your business, your website should show up at the top of the results. And if people are looking for products or services in your area, your web page should be among the results. You can improve your website’s chances of showing up in search results through SEO.  So, what makes a website effective? Your business information must be clear. People should be able to easily find your location, hours, and contact information. Your website should at least have basic information about your products or services. You might also have customer testimonials and a blog. Business Partnerships  Try teaming up with other local businesses. You can promote each other’s businesses. For example, you might give your customers a coupon to the other business, and vice versa. Or, you can promote each other to your email lists.  Look for complementary businesses. Obviously, you won’t want to partner with competitors. You might look for a business that sells a related product. For example, a sandwich shop might partner with an ice cream store. Vehicle Branding  If you have a company vehicle that you regularly drive around, consider branding it with your company logo and information. A full paint job can be expensive, so you might opt for magnets that stick to the sides. Or, you can purchase window decals to put on the side and back windows. Sidewalk Signs  If your business is located on a main street where a lot of pedestrians go, try putting a sign on the sidewalk outside your business. You might list a sale or announce new inventory. As people walk by, they will hopefully stop in your business to learn more. Local Media  You might try getting your local media to cover your business. You can do this by sending out press releases and networking with local reporters.  Keep in mind; reporters won’t cover promotional things, such as sales. You’ll have to buy an advertising spot for those. But, if your business has something unique or newsworthy to share, you might get some free publicity. Marketing To Existing Customers  Marketing to existing customers is a great way to improve your bottom line in business. You know these people will buy from you, so you just need to turn them into repeat customers.  When people buy from you, ask if you can add them to your email list. Then, send them coupons, inventory updates, and news about your business. Send regular emails to keep your business in customers’ minds and to give them ample opportunities to purchase from you.
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